Industry Involvement

T3 Session: HIFON Talks Tech – Implementing Your Firm’s Tech Objectives (May 2022)

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Our panelists shared what each of their firm’s are focused on as a business and how that translates into technology objectives. We learned from these seasoned professionals who are taking their client and employee experiences to the next level.


Trevor Chuna, CTO, Sequoia Financial Group

Edgar Collado, COO & CFO, Tobias Financial Advisors

Darcy Toumberlin, Vice President, Senior Relationship Manager, Fidelity Investments

Moderated By
Shaun Kapusinski, Founder, HIFON

Web Presentation to RIE Solutions’ Master Practitioners Club (Nov 2021)

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How to Ensure Successful Introduction of New Technology – The Training Perspective

Run by RIE Solutions’ Dominika Sieradzka, the Master Practitioners Club is for ambitious Practice Managers or Operations Directors of small to medium-sized Financial Planning firms based in the UK. In this session, Shaun Kapusinski walked the group through the goals of technology within a firm, the importance of strong adoption, and a plan for training that ultimately leads to platform loyalty.


Balanced Advisor Podcast (2021)

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Episode 11 – Community and Collaboration with Shaun Kapusinski

2021 FPA NexGen Gathering

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Opportunities in Strategy & Operations
HIFON member Edgar Collado & HIFON founder Shaun Kapusinski presented at the August 2021 FPA NexGen Gathering on the importance and growth of operational roles within advisory firms. They talked about the changing landscape where larger firms require more strategic and operational leadership, as well as the importance of understand the current technology landscape, and realizing the importance of well-defined operational career paths.

“How Do I Find Good Operations Team Members for My RIA?” by Matt Sonnen and Shaun Kapusinski

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As the RIA industry continues to evolve and competition for clients (and advisors) increases, RIAs are realizing the importance of a dedicated Operations team that ensures that the trains are running on time and allows advisors to focus their attention solely on client service and business development.  The RIA industry has always done a good job detailing the career path for those aspiring to become financial advisors…

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HIFON Members Featured on The COO Roundtable Podcast

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It’s a great moment when you’re listening to one of your favorite podcasts and BOOM! you realize the two guest speakers are HIFON members. It’s even better when they both share their experiences with HIFON and how important it is to be connected with a community of like-minded professional. Great job and thanks to Kara Armstrong and Nick Maggiulli for their support! (And of course to Matt Sonnen for being the rock-star creator of this content.)

Have a listen here.


2021 Industry Chat: Stacey McKinnon with Shaun Kapusinski

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How does technology fit into your company’s overall strategy?

Stacey McKinnon, COO at Morton Capital and long-time HIFON member, recently caught up with Shaun Kapusinski, Director of Tech and Ops at Sequoia Financial Group and Founder of HIFON, to discuss the importance of incorporating a tech strategy into any company’s long-term vision, no matter the size.

Shaun also shared about the founding of HIFON (a network for operations professionals at independent RIAs), tips for enhancing the employee experience, and much more.

Watch the complete interview here.

Read Stacey’s full white paper on the “Untold Truths of Acting in Your Clients’ Best Interest


2021 NAPFA Playbook Series

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“Implementing Your 2021 Strategy with Operations at the Wheel”

Participants in the panel discussion included:

Shaun Kapusinski, Director Technology and Operations, Sequoia Financial Group

Kaylyn Melia Acevedo, Chief Operating Officer, Socius Family Office

Edgar Collado, CEPA®, Chief Financial Officer & Chief Operating Officer, Tobias Financial Advisors

Ann Reilley Gugle, CFP®, CPA, PFS, Principal & CEO of Alpha Financial Partners

Marie Swift, Founder and CEO, Impact Communications, Inc. – Marketing & PR

Brought to you by  and Allianz Life Insurance of North America

This all-star panel shared their practical tools and insights as they begin the year addressing their firm’s key objectives. A strong direction within your operations is the key to make your office run better, your people produce more, and your processes run smoother. We were able to share insights and areas of focus you should be thinking about in this new year.

The Flexible Advisor Podcast (2020)

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Episode 35 – Find Your Tribe in the Advisory Industry — With Shaun Kapusinski

Episode 35 – Find Your Tribe in the Advisory Industry — With Shaun Kapusinski

2020 Virtual Insider’s Forum – HIFON Sessions

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Session 1 – Cystal Creekmore (SYM Financial) presents “Crossroads of Compliance and Operations”

Session 2 – Taryn McCauley (First Pacific) presents “Talent Management in Today’s COVID World“

Session 3 – Vib Arya (Shufro Rose) presents “Guiding Principles for Creating Workflows“

Session 4 – Kristie Clayton (BCR Wealth Strategies) presents “Running Your Business using the Practical Methods of the Entrepreneurial Operating System” including a panel with Kara Armstrong (CapSouth Wealth Management); Melissa Bushman (AltruVista); and Nicole Parsons (Hawkins Wealth Management).

NAPFA ARTICLE: 4 questions for evaluating a change in technology BY SHAUN KAPUSINSKI

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It can be hard to know where to start when changing your firm’s technology. Whether you’re going through an M&A event or simply evaluating the potential of upgrading your current technology systems, it’s important to begin the process by asking the right questions…

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2020 NAPFA Large Firm Forum – Session Speaker

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M&A: Addressing the Challenges of Integrating Technology, Shaun KapusinskiGreg Friedman

M&A Panel: Successfully Navigating the Complexities of Merging FirmsShaun Kapusinski (moderator), Greg FriedmanTom Orecchio, & Sarah Wotherspoon

2020 Techonology Tools for Today – Session Moderator

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Shaun Kapusinski honored with 2019 Iconoclast Award

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HIFON founder Shaun Kapusinski becomes the youngest ever recipient of the prestigious 2019 Iconoclast Award at Bob Veres’ Insider’s Forum Conference for his ceaseless advocacy for Operations Professionals in the RIA space.

Congratulations, Shaun!

Co-author of book, “The Financial Advisor M&A Guidebook: Best Practices, Tools and Resources for Technology Integration and Beyond” (2018)

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To learn more about the book, visit this page.

Former Member, Schwab Advisor Services Technology, Operations & Service (TOS) Advisory Board (2012-2014)

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Recipient of the Outstanding Financial Professional of the Year by the University of Akron’s Department of Finance (2019)

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Current Member, The University of Akron’s Finance Advisory Board (2013 –Present)

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Current Committee Member, Operations Track at Bob Veres’ Insider’s Forum (2013 –Present)

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Jay Coulter’s The Resilient Advisor Podcast (2019)

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“The Challenges Of Tech Integration During The M&A Process With Greg Friedman & Shaun Kapusinski”

Nathan Mersereau’s Day in a Canoe Podcast (2019)

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“Greg Friedman: CEO of Private Ocean & Shaun Kapusinski: Director of Operations of Sequoia Financial”

Matt Sonnen & PFI Advisors’ The COO Roundtable (2019)

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“Trevor Chuna & Shaun Kapusinski of Sequoia Financial Group”

Michael Kitces’ Financial Advisor Success Podcast (2017)

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#FASuccess Ep 047: Pursuing An Operations Career Path In An Advisory Firm With HIFON Study Group Support With Shaun Kapusinski”

NAPFA Fall Conference (2019)

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Salesforce Dreamforce (2018)

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